This course tries to explain to you strategic possibilities and risks using the model. How will your brand be perceived by simply being organized as a Companization? In what way will it add to your brand experience? Why are values important for modern brands? Again, you might not agree with everything said here and that is totally OK of course. But we try to share with you our experience, knowledge and personal opinion. Not too many Right and Wrongs here, so pretty easy Quiz again.