This course contains mostly subjective thoughts based on Hans Hassle's personal values, but also some concrete information about the model. Why do we need to incorporate values in business? In what way should it have effect on the daily life of doing business? You will probably not agree with everything said or written here, but we think it is important for you to know where the model comes from and how it grew to be a system that you can adopt to your own values and ideas. Don't worry too much about the Quiz, it will be pretty easy!